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The Interaction Effect of Diversification Strategy, Entry Mode, and Implementation Mechanism on Corporate Performance: The Korea Case

Ki-Sung Park


This paper analyzes the effect that the implementation mechanism of a diversification strategy and mode has on business performance. More specifically, it examines the interaction effects of diversification strategy, mode and implementation on business performance, with a view to figuring out the optimal combination of the three factors of diversification. The result of this study indicates that different diversification strategies and modes require different implementation mechanisms and that only the most relevant combination of the three factors can create the highest performance.


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