In Indian context, contours of exports promotion as a result of eventual liberalisation of trade policies during the pre and post economic reforms have been captured by several eminent scholars at the macro as well as micro level. However, exclusive studies pertaining to impact of export To develop the understanding about the same, existing literature relating to impact of government promotional measures on export performance has been extensively reviewed in three broad categories. Based on the findings of research work, a structuralized summary and gaps in literature are identified to set the agenda for the future research and conceptual framework in the said area.