FACTORS AFFECTING CUSTOMER PERCEPTION TOWARDS DIGITAL BANKING SERVICES IN TIRUCHIRAPPALLI DISTRICT
R.SUNDARALAKSHMI A, Dr.N.RAJAMANNAR B,
Article
The financial sector is developing at a rapid pace. Digital banking is become a necessary component of our daily lives. The practice of customers doing their financial transactions online without physically visiting a bank branch is known as digital banking. Digital banking has replaced traditional brick-and-mortar banking. Customers who use digital banking replace checks and other paper transactions with computers, smartphones, and other devices. With the development of computers, cell phones, the internet, and information and communication technology, it is possible to draw clients to digital banking by highlighting the advantages of its offerings. Users feel that digital banking is convenient, ubiquitous, instant transfer of funds and they are satisfied with digital banking services. The implications of the study, suggestions to enhance digital banking services and scope for future research is also being highlighted in This study investigates the factors influencing customers' perceptions towards digital banking services in Tiruchirappalli District.
Keywords
Digital banking, Customer perception, Convenience, Security, Technology.
