Exploring Crisis Readiness in Peru
John Spillan, John Parnell, Cesar Antunez de Mayolo
Organizational crises are inevitable and place a significant demand on resources, diverting firms from their central focus on serving customers. Effective crisis management can minimize the impact of these events on the organization. Recognition and information are two major components of an appropriate crisis management approach; they help organizations respond to crises quickly and effectively. While the crisis management literature is abundant concerning larger organizations in developed nations, little has been written on this subject concerning businesses in emerging countries. This exploratory study examines the perceptions and experiences of Peruvian managers in relation to crisis events. Findings indicate that a majority of these organizations lack adequate crisis preparation, including crisis management plans. Recommendations for management are presented.