GUEST EDITORS' INTRODUCTION TO SPECIAL ISSUE ON EMERGING RESEARCH IN BUSINESS AND ECONOMICS ACROSS COUNTRIES
Carlos Omar Trejo-Pech and John F. Manley
This introduction provides summaries of articles published in volume 17(2) of the Journal of International Business and Economy. The Fall 2016 issue is a special issue with a collection of five articles presented at the XV International Business and Economy Conference, held in Germany early in 2016. In this introduction, we present the relevance of each study, the research methods, and potential implications of the findings.
WINE TOURISM: INVOLVEMENT AND INTENTION OF POTENTIAL TOURISTS TO VISIT CALIFORNIA WINERIES: EAST VS. WEST
Mahmood Hussain, Roblyn Simeon, and Lutfus Sayeed
This paper investigates the effects of consumers’ involvement in the prepurchase stages on their willingness to visit wineries in California. The extant theory provides support for a positive linkage between product involvement, consumption, and propensity to visit a wine destination. Using a simple yet elegant model, and focusing on only two pre-purchase stages (cognitive and affective) of consumer behavior, the findings suggest while Asian consumers do not yet seem enthusiastic about wine consumption, they do seem to engage in information search prior to drinking wine. Also, California wineries need differentiated marketing strategies to attract wine tourists from Asia and Europe
CROSS-BORDER FUNDING AND MICROFINANCE MISSION DRIFT: EVIDENCE FROM SUB-SAHARAN AFRICA
Akem Noela Forkusam
Sub-Saharan Africa (SSA) has become the top priority for international funders and they are now increasing their cross-border funding to microfinance institutions (MFIs) in the region. This foreign funding is considered an additional source of capital for MFIs in the region who are facing difficulties in meeting the demand of the poor. However, these funds are provided by public and private funders who each have different motives. The paper examines the impact of these different sources of funding on microfinance performance and mission drift in SSA, which is the world’s poorest region. The study utilizes data from 212 MFIs in 30 SSA countries accessed over a three-year period (i.e.2007, 2009, and 2011). The findings show that cross-border funding does not affect either the social or financial performance of MFIs when time and country effects are accounted for.
THE ANTECEDENTS AND CONSEQUENCES OF CUSTOMER ENGAGEMENT: AN EXPLORATORY STUDY ON THE MOBILE BUSINESS IN THAILAND
Theingi, Suchira Phoorithewet, Yunmei Wang, and Sikankaew Panthongprasert
This study explores the antecedents and consequences of customer engagement behaviors in the Thai mobile network business. This study found that the approach to switching behavior and cross-buying behavior is connected to customer loyalty behaviors. However, the spending behaviors of customers may not be a good indicator of customer loyalty in the mobile network business because those who do not have the intention to switch to another brand do not necessarily increase their spending. In addition, most respondents are concerned with competitive promotional packages, which influence customer engagement behaviors. Hence, it was proposed that service quality and competitive promotional packages are antecedents to customer engagement behaviors and all these factors are important in explaining customer loyalty toward mobile network providers in Thailand.
DANONE IN THE LATIN AMERICAN BOTTLED WATER MARKET: A CASE STUDY
Fernando Robles and Nila M. Wiese
This case is an example of regional strategy and branding by a multinational. The case discusses Danone’s success in achieving market leadership in the bottled-water market of key Latin American countries. Danone’s success in the region is based on country-specific strategies for national brands. As Latin American markets become more integrated there is a growing opportunity to shift gears and develop regional strategies. One example is Danone’s successful replication of its Mexico strategy in Brazil. Should Danone replicate this strategy in other Latin American markets? Should it adapt its current strategies to better respond to local trends in the regional market? The case contributes to the understanding of the integration of global, regional, and local strategy formulation by multinational companies.
THE INTRA AND INTER INDUSTRY TRADE OF CUBA (2000-2014)
Jorge Alberto Lopez-Arevalo, Francisco Garcia-Fernandez, and Rafael Alejandro Vaquera-Salazar
The aim of this study is to analyze Cuba’s foreign trade with three main partners during the so-called Special Period, a result from the dissolution of the Soviet Union in 1991. With the absence of the Mutual Economic Assistance Council (MEAC), Cuba had to make structural changes in its economy and foreign trade. A center-periphery model of doing business between Cuba and its trade partners was implemented. Under this model, China became Cuba’s main supplier of manufactured goods and Cuba supplied raw materials. Foreign trade in Cuba was limited due to the economic embargo from the United States. Nowadays, the relation between these two countries has become more of a trading collaboration. The United States has turned into one of Cuba’s main food suppliers, while Cuba exports art pieces and antiquities to that country. Russia also became a main exporter of manufactured goods and machinery to Cuba, just as China. In return, Cuba is sending raw materials to both of those countries.